Our Story
“Some businesses begin with an idea. Ours began with a friendship, a shared purpose, and many years of working together.”
Our Story
“Some businesses begin with an idea. Ours began with a friendship, a shared purpose, and many years of working together.”
Our Story
“Some businesses begin with an idea. Ours began with a friendship, a shared purpose, and many years of working together.”
our story
Ubuntu is an African philosophy of shared humanity. It is where our name comes from, and it is the reason we build safaris the way we do — slowly, respectfully, and with the communities we travel through.
Women-Owned & Led
A women-owned Tanzanian safari company
“Some businesses begin with an idea. Ours began with a friendship, a shared purpose, and many years of working together.”
We Are Based in
Arusha, Tanzania
Founded by
Violet Ayoub Foy & Ashley Beth Carroll
We Are Based in
Tanzania’s Northern Circuit & beyond
LICENSE
Tala licence - License No: 035337
We are a proudly women-owned and women-led Tanzanian safari company based in Arusha, the heart of Tanzania’s Northern Safari Circuit.
Every safari we design reflects shared value, care, and harmony between our guests, local people, and the environment. We are small by choice — it is what lets us plan each journey personally rather than sell a fixed package.
Why this matters
Women-Owned & Women-Led
Safari tourism is one of Tanzania’s biggest employers and one of its most male-dominated. Women are still rare in the driver’s seat, rare on the radio, and rare in the room where itineraries are priced.
We cannot change the whole industry. We can change who gets hired, trained and trusted inside our own company — and who our guests’ money reaches along the way.
Why this matters
Women-Owned & Women-Led
Safari tourism is one of Tanzania’s biggest employers and one of its most male-dominated. Women are still rare in the driver’s seat, rare on the radio, and rare in the room where itineraries are priced.
We cannot change the whole industry. We can change who gets hired, trained and trusted inside our own company — and who our guests’ money reaches along the way.
Why this matters
Women-Owned & Women-Led
Safari tourism is one of Tanzania’s biggest employers and one of its most male-dominated. Women are still rare in the driver’s seat, rare on the radio, and rare in the room where itineraries are priced.
We cannot change the whole industry. We can change who gets hired, trained and trusted inside our own company — and who our guests’ money reaches along the way.
OUR commitments
What Ubuntu means to us
01
Uplift communities
We work with local guides, cooks, lodges and craftspeople, and we book cultural visits on the community’s terms — not as a photo stop.
01
Uplift communities
We work with local guides, cooks, lodges and craftspeople, and we book cultural visits on the community’s terms — not as a photo stop.
01
Uplift communities
We work with local guides, cooks, lodges and craftspeople, and we book cultural visits on the community’s terms — not as a photo stop.
02
Respect nature
Carefully selected eco-lodges and serene tented camps, responsible game-viewing distances, and no rushing wildlife for a better photo.
02
Respect nature
Carefully selected eco-lodges and serene tented camps, responsible game-viewing distances, and no rushing wildlife for a better photo.
02
Respect nature
Carefully selected eco-lodges and serene tented camps, responsible game-viewing distances, and no rushing wildlife for a better photo.
03
Open doors for women
We hire, train and promote women into roles that Tanzania’s safari industry has rarely offered them — guiding, logistics, and leadership.
03
Open doors for women
We hire, train and promote women into roles that Tanzania’s safari industry has rarely offered them — guiding, logistics, and leadership.
03
Open doors for women
We hire, train and promote women into roles that Tanzania’s safari industry has rarely offered them — guiding, logistics, and leadership.
our team
Meet The People Behind Ubuntu
Violet Ayoub Foy
Co-Founder & Chief Executive Officer
Born and raised in Arusha, Violet grew up at the gateway to Tanzania’s Northern Safari Circuit.
Violet Ayoub Foy
Co-Founder & Chief Executive Officer
Born and raised in Arusha, Violet grew up at the gateway to Tanzania’s Northern Safari Circuit.
Ashley Beth Carroll
Co-Founder & Experiential Travel Curator
Ashley first came to Tanzania through humanitarian work, and built her life around the communities of the north.
Ashley Beth Carroll
Co-Founder & Experiential Travel Curator
Ashley first came to Tanzania through humanitarian work, and built her life around the communities of the north.
Neema Mhina
Sales and Marketing Manager
Neema turns safari dreams into unforgettable journeys through creative marketing, great conversations.
Neema Mhina
Sales and Marketing Manager
Neema turns safari dreams into unforgettable journeys through creative marketing, great conversations.
UBUNTU'S LATEST
Stories, Events & Resort Inspirations
Stories, Events & Resort Inspirations
FAQ
Frequently Asked Questions
How do I start planning my safari?
Simply contact us with a few details about your trip, such as when you'd like to travel, who's coming along and what you'd love to experience. We'll work with you to create an itinerary that suits you.
What is the best time to visit Tanzania?
Do you offer airport transportation?
What type of accommodation can I expect?
What should I pack for my safari?
What is your cancellation policy?
FAQ
Frequently Asked Questions
How do I start planning my safari?
Simply contact us with a few details about your trip, such as when you'd like to travel, who's coming along and what you'd love to experience. We'll work with you to create an itinerary that suits you.
What is the best time to visit Tanzania?
Do you offer airport transportation?
What type of accommodation can I expect?
What should I pack for my safari?
What is your cancellation policy?
Your Journey Awaits
Travel with intention. Experience with presence. Discover Africa through connection, not just observation.
Receive exclusive experiences, and travel stories delivered to your inbox.
Your data is handled with discretion
DESTINATIONS
pages
© 2026 UBUNTU SERENITY. All rights reserved.
Your Journey Awaits
Travel with intention. Experience with presence. Discover Africa through connection, not just observation.
Receive exclusive experiences, and travel stories delivered to your inbox.
Your data is handled with discretion
DESTINATIONS
pages
© 2026 UBUNTU SERENITY. All rights reserved.
Your Journey Awaits
Travel with intention. Experience with presence. Discover Africa through connection, not just observation.
Receive exclusive experiences, and travel stories delivered to your inbox.
Your data is handled with discretion
DESTINATIONS
pages
© 2026. All rights reserved.